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Habit Formation is the Key to Getting You In (and Staying In) the Gym in 2024
In order to have an increased chance of success with our New Year’s fitness resolutions, we need to take a look at the psychology behind good habit formation, also referred to as the Consistency Model of Behavior Change, developed by Ryan Hamilton, Associate Professor of Marketing at Goizueta Business School, Emory University. This model is based upon the idea that people are motivated to have consistent behavior by any type of the following: Habits, Will Power and Self-Perception.